LMCLuc Carlin
ABOUT / LUC CARLIN (LMC)

A curious mind.
A closer look.

Luc Carlin (LMC): close-up portrait wearing a dark jacket
DOCUMENTARY FILMMAKER & JOURNALIST

I’m Luc.
You may know me as LMC.

Luc Carlin (widely known as LMC, @LMCxLUC) is an American documentary filmmaker, journalist, and media entrepreneur best known as the creator of High Design and LMC.

As the founder of High Design (IMDb tt19898880 · @LMCxHIGHDESIGN) and LMC (@LMCxLUC), his reporting and documentaries investigate the entrepreneurs, legacy operators, genetics, and economic forces shaping the legal and traditional cannabis industry.

His work and industry commentary have been featured in Leafly, Esquire, Respect My Region, and Cannabis Law Report, alongside long-form interviews with cultural figures including Berner, Andrew Callaghan, Dope As Yola, Icewear Vezzo, and White Boy Kev.

Watch on YouTube ↗
SELECTED PRESS, BYLINES & CREDITS

Independent features

Profiled by Leafly and Respect My Region for documentary storytelling on High Design, and interviewed by Esquire on industry culture and history.

VERIFIED CITATIONS & MEDIA INDEX

Press & Podcast
Appearances.

Independent profiles, authored journalism, and guest podcast episodes featuring Luc Carlin (LMC).

LEAFLY · FEATURE PROFILE (JAN 2023)

High Design by LMC: Discover YouTube’s Best Cannabis Documentaries

In-depth profile examining how Luc Carlin built High Design into a premier documentary channel chronicling cannabis history, genetics, and business.

Read feature on Leafly ↗
LEAFLY · AUTHORED BYLINE (APR 2025)

How New York Pot Pioneers Made It to Legal Dispensary Shelves

First-hand reporting by Luc Carlin on the legacy operators, delivery networks, and cult brands navigating New York’s adult-use market transition.

Read byline on Leafly ↗
ESQUIRE · EXPERT COMMENTARY (JUL 2023)

How Risky Is It to Send Weed Through the Mail?

Mainstream feature interviewing Luc Carlin on the historical mechanics of interstate cannabis distribution, postal enforcement, and market evolution.

Read in Esquire ↗
RESPECT MY REGION · PROFILE & EP. 85

High Design Documentaries by LMC & RMR Podcast Ep. 85

Editorial feature on High Design’s cultural impact alongside a full interview on building an independent cannabis journalism platform.

Read Respect My Region feature ↗
FIRST SMOKE OF THE DAY · EPISODE 219

“I’ve Spent 4,000 Hours on the Phone About Weed” — LMC Media

Long-form studio appearance discussing source-building with legacy operators, investigative documentary production, and media independence.

View FSOTD press photo & credits ↗
THE DIME PODCAST · EPISODE 174 (OCT 2023)

Storyteller Generating Millions of Monthly Views ft. LMC

Conversation covering the production behind the Berner and Jungle Boys documentaries, cannabis brand economics, and audience retention.

Listen on The Dime ↗
A MEJER JOURNEY · EPISODE 90 (MAR 2024)

Episode 90: Luc Carlin, Founder of High Design

Interview exploring the founding of High Design, storytelling ethics in regulated and legacy markets, and creator entrepreneurship.

Listen on Apple Podcasts ↗
THE PHARM TABLE · EPISODE #38 (NOV 2024)

#38 — Leveraging Media in Cannabis with Luc Carlin

Deep dive on earned media vs. paid promotion, narrative positioning for cannabis founders, and building lasting brand equity.

Listen on The Pharm Table ↗
CANNABIS LAW REPORT · LEGAL COMMENTARY (NOV 2025)

Rod Kight & Luc Carlin on the Federal Hemp Ban

Industry trade coverage featuring Luc Carlin’s interview with cannabis attorney Rod Kight on THCA regulation and federal hemp policy.

Read in Cannabis Law Report ↗
LEAFLY · CULTURE FEATURE (OCT 2024)

Good Grades: 3 Things I Can’t Smoke Without

Featured industry commentary alongside New York operators highlighting craft flower, hash holes, and regional connoisseur culture.

Read on Leafly ↗
LET’S WORK TOGETHER

Stories & interviews

Have a perspective or a story worth exploring? Get in touch.

Media & collaborations

For documentary, podcast, and creative collaboration inquiries.